Let’s Talk Programmatic: Marketer Spotlight – Dr. Qiang Liu Posted on November 6, 2014 in News with No Comments Dr. Qiang Liu is fascinated with the world of machine learning and its effects on the future of advertising. He’s an Assistant Professor of Management at Purdue’s Krannert School of Management and a researcher with a highly analytical background. Liu earned… Read More »
1. This article talks about the possibility of running NodeXL on Mac computer via Amazon Ec2. How to run NodeXL on a connected Mac (or other platform) using Amazon EC2 2. To use Gephi, install a Java update from Apple will fix the problems for the new Mac OS X Mavericks.
Using netvizz app, one can collect data for the following networks: (1) Your own personal network (2) A bipartite network from your friends and their likes (both users and liked objects are nodes) (3) Groups: friendship connections (API limits for group data are changing regularly, current version should be able to get up to 5000 group… Read More »
Visulization of social network data has provided an interesting approach to understand the diffusion of consumer information among customer network. In the following, I provide a step by step instruction of collecting and visualizing Nicke’ s famous hash tag: justdoit. I first use NodeXL to collect all recent tweets that contains the hash tag of… Read More »
A/B testing is a randomized experiment with two variants, A and B. Such experiments are commonly used in web development, email marketing, and advertising design. In web development case, you define a control or original page (page A) and an experiment or variation (page B) of the original page to test against. The goal of the test… Read More »
An interesting article from LinkedIn today: Republicans Refuse Medicaid for Poor: 5 Data Viz Lessons
A presentation of social media marketing at Tippecanoe public library.
Digital marketing is the use of digital and internet based technologies to create, communicate, deliver, or exchange offering that have value for customers, partners, and society at large. It includes online advertising and participating in social media, but it can also include online listening and monitoring, and search engine optimization.