Visualization of social network data has provided an interesting approach to understand the diffusion of consumer information among customer network. In the following, I provide a step by step instruction of visualizing Nike’ s famous hash tag: #justdoit. I first collect all recent tweets that contain the hash tag of “justdoit” from Twitter. In the data,… Read More »
Visualization of social network data has provided an interesting approach to understand the diffusion of consumer information among customer network. In the following, I provide a step by step instruction of collecting and visualizing Nike’ s famous hash tag: #justdoit. I first use NodeXL to collect all recent tweets that contains the hash tag of… Read More »
The Google Analytics IQ exam is designed to test your knowledge of digital analytics best practices and the Google Analytics platform, which is required to earn a Google Analytics IQ certificate. You’ll have 90 minutes to complete the exam which has 70 multiple choice questions. How should you study Google Analytics to get this certificate? First,… Read More »
Attention to Detailing Posted on November 17, 2015 by Claire Hall Medical Sales UConn Professor Asks: Would Reducing Pharmaceutical Sales Calls to Physicians Help or Harm Patients? When a pharmaceutical company sends a representative to your doctor’s office to promote a new or existing medication, is that a benefit to you as a patient?… Read More »
Let’s Talk Programmatic: Marketer Spotlight – Dr. Qiang Liu Posted on November 6, 2014 in News with No Comments Dr. Qiang Liu is fascinated with the world of machine learning and its effects on the future of advertising. He’s an Assistant Professor of Management at Purdue’s Krannert School of Management and a researcher with a highly analytical background. Liu earned… Read More »
1. This article talks about the possibility of running NodeXL on Mac computer via Amazon Ec2. How to run NodeXL on a connected Mac (or other platform) using Amazon EC2 2. To use Gephi, install a Java update from Apple will fix the problems for the new Mac OS X Mavericks.
Using netvizz app, one can collect data for the following networks: (1) Your own personal network (2) A bipartite network from your friends and their likes (both users and liked objects are nodes) (3) Groups: friendship connections (API limits for group data are changing regularly, current version should be able to get up to 5000 group… Read More »
A/B testing is a randomized experiment with two variants, A and B. Such experiments are commonly used in web development, email marketing, and advertising design. In web development case, you define a control or original page (page A) and an experiment or variation (page B) of the original page to test against. The goal of the test… Read More »